esball备用官网

简介

       杨帅，东华大学esball备用官网教授，博导，副院长，宝钢优秀教师。从事新媒体与新技术营销、时尚营销、旅游管理等研究。在国内外知名期刊上（如营销科学学报、南开管理评论、Journal of Marketing Research、Journal of Management Information Systems）发表或被收录学术论文多篇；主持国家自然科学基金2项；担任中国高等院校市场学研究会常务理事、Nankai Business Review International副编辑（Associate Editor）、Journal of Contemporary Marketing Science编委（Editorial Review Board）、《东华大学学报（自然科学版）》编委。获2015年Winter AMA Marketing Educators' Conference年会全会最佳论文奖以及“社交媒体和电子营销”分会的最佳论文奖；获Journal of Marketing Management期刊2016年最佳论文推荐奖；获Journal of Contemporary Marketing Science期刊2020年杰出评审人。

教育背景

• 2009.08-2014.07  市场营销系, 商学院, 美国康涅狄格大学, 博士

• 2006.09-2009.07  市场营销系, esball备用官网, 复旦大学, 硕士

• 2002.09-2006.07  市场营销系, esball备用官网, 复旦大学, 学士

工作经历

• 2021.09-至今   esball备用官网, 东华大学, 教授

• 2017.09-2021.08  esball备用官网, 东华大学, 副教授

• 2014.07-2017.08  esball备用官网, 东华大学, 讲师

获奖荣誉

• 2022  获宝钢优秀教师奖

• 2020  获Journal of Contemporary Marketing Science期刊2020年杰出评审人

• 2016  获Journal of Marketing Management期刊2016年最佳论文推荐奖

• 2015  研究成果获2015 Winter AMA全会最佳论文奖及“社交媒体和电子营销”分会的最佳论文奖

• 2013  入选“AMA-Sheth Foundation Doctoral Consortium Fellow”

• 2013  获“2013 ING Global PhD Fellowship”

• 2013  获“2012-2013 CIBER Dissertation Support Award”

学术成果

代表性期刊论文

• Shuai Yang, Guiyang Xiong*, Huifang Mao, Minghui Ma (2023). Virtual Fitting Room Effect: Moderating Role of Body Mass Index. Journal of Marketing Research (UTD50期刊).

• Shuai Yang, Guiyang Xiong* (2019). Try It On! Contingency Effects of Virtual Fitting Rooms. Journal of Management Information Systems (FT50期刊), 36(3), 789-822.

• Yahui Liu, Hualu Zheng, Shuai Yang*, Junjie Wang (2023). How Pop-Ups Drive Online Sales: Moderating Effects of Online Promotions. European Journal of Marketing.

• Shuai Yang, Yizhe Wang, Zhen Li*, Chiyin Chen*, Ziyue Yu (2022). Time-of-day effects on (un)healthy product purchases: Insights from diverse consumer behavior data. Journal of Business Research, 152, 447-460.

• Shuai Yang, Xinyu Chang, Sixing Chen, Shan Lin, William T. Ross, Jr. (2022). Does Music Really Work? The Two-Stage Audiovisual Cross-Modal Correspondence Effect on Consumers’ Shopping Behavior. Marketing Letters, 33(2), 251–276.

• 杨帅，陈建宏，柯丹*，李大辉 (2021). 共享住宿定价策略的跨国差异：国家文化价值观在共享经济中的调节作用. 南开管理评论(CSSCI), 第24卷第3期，60-71.

• Shuai Yang*, Joseph Pancras, Yiping Song (2021). Broad or Exact? Search Ad Matching Decisions with Keyword Specificity and Position. Decision Support Systems, 143, 113491.

• Yating Li, Bin Li, Gang Wang, Shuai Yang* (2021). The effects of consumer animosity on demand for sharing-based accommodations: Evidence from Airbnb. Decision Support Systems, 140, 113430.

• Shuai Yang, Yahui Liu, Xiaojun Wu* (2021). 1+1<2! Effects of social media engagement and advertising on firm value of tourism and hospitality companies. Journal of Hospitality & Tourism Research, 45(8), 1417–1439.

• Shuai Yang, Sixing Chen*, Jeffrey R. Carlson (2020). How augmented reality affects advertising effectiveness: the mediating effects of curiosity and attention toward the ad. Journal of Retailing and Consumer Services, 54 (May), 54, 102020.

• Shuai Yang, Tao Li, Sixing Chen*, Bin Li (2019). When and Why Do Negative Reviews Have Positive Effects? An Empirical Study on The Movie Industry. Nankai Business Review International, 11(1), 87-101.

• Minghui Ma, Jian Huang, Shan Lin, Shuai Yang* (2019). From finance to marketing: Initial public offering ownership overhang and marketing in the hospitality industry. International Journal of Hospitality Management, 76, 71–82.

• Xun Li, Rigoberto Lopez, and Shuai Yang* (2018). Energy-Milk Price Transmission at the Product Brand Level. Agricultural Economics, 49, 289–299.

• Yiping Song, Chee Wei Phang, Shuai Yang, and Xueming Luo* (2018). The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives. International Journal of Electronic Commerce, 22, 3, 349-385.

• Shan Lin, Shuai Yang*, Minghui Ma, Jian Huang (2018). Value Co-Creation on Social Media: Examining the Relationship between Brand Engagement and Display Advertising Effectiveness for Chinese Hotels. International Journal of Contemporary Hospitality Management, 30(4), 2153-2174.

• Shuai Yang, Dong Li, Zhihao Tao, and Xun Li* (2018). Search Engine Advertising for Organic Food: The Effectiveness of Information Concreteness on Advertising Performance. Journal of Consumer Behaviour, 17, 47–56.

• Shuai Yang, Yiping Song*, Joseph Pancras (2017). Matching Exactly or Semantically? An Examination of the Effectiveness of Synonym-Based Matching Strategy in Chinese Paid Search Market. Journal of Electronic Commerce Research, 18(1), 32-51.

• Shuai Yang, Yiping Song*, Sixing Chen*, Xin Xia (2017). Why are customers loyal in sharing-economy services? A relational benefits perspective. Journal of Services Marketing, 31(1), 48-62.

• Shuai Yang，Shan Lin*，Jeffrey R. Carlson，William T. Ross, Jr. (2016). Brand engagement on social media: Will firms’ social media efforts influence search engine advertising effectiveness?. Journal of Marketing Management, 32(5-6): 526-557.

• 杨帅，宋筱莹，宋亦平. 自我概念的驱使或情绪调适能力的影响？负面口碑传播的心理驱动探究. 营销科学学报, 2010, (3): 108-120.

• 杨帅，宋亦平，严秀茹. 不同服务行业中关系利益对于顾客忠诚度影响作用的研究. 营销科学学报, 2007, Vol.3(1): 107-119.

著作与教材

• 宋亦平，杨帅，许诺，范鹏东. 顾客为什么忠诚——关系利益视角的研究. 上海：格致出版社，上海人民出版社，2010.

教学科研项目

• 2020 上海高校一流本科课程《市场营销学》

• 2020-2023  虚拟试衣间对消费行为的影响机制: 基于大规模随机田野实验的研究, 国家自然科学基金面上项目(71972035)

• 2019-2021  东华大学“励志计划”（B类）, 中央高校基金

• 2017-2019  基于企业视角的品牌社交契合研究: 测量维度和作用机制, 国家自然科学基金青年项目(71602026)

授课课程

• 本科生: 市场营销学, 精准营销, 整合营销传播

• 研究生: 学术论文写作

社会服务

学术与社会职务

• 中国高等院校市场学研究会常务理事、理事；

• Nankai Business Review International副编辑（Associate Editor）；

• Journal of Contemporary Marketing Science编委（Editorial Review Board）；

• 《东华大学学报（自然科学版）》编委；

• 2018年市场营销国际会议The Academy of Marketing Science Annual Conference服务营销分会联席主席；

• 国家自然科学基金委面上项目评议人。

学术协会成员

• BETA GAMMA SIGMA

• INFORMS Society on Marketing Science(ISMS)

• 美国营销协会(AMA)